Halton studio · GB cohorts
Installs are cheap. Payback is the course.
Mesh Flowgrid is a small teaching practice for product, UA, and finance partners who share one dashboard and still argue about Advertising ROI for Mobile Apps. We teach the arithmetic, the tests, and the language that settles those arguments.
“The SKAN module stopped us treating a 12-hour postback as if it were a last-click story. We still argue, but now we argue about windows.”
We ask alumni to name a limitation. Priya’s: the course will not magically invent incrementality if you refuse to hold out a region. That is the point.
Flagship
Attribution for App Growth
A fourteen-week studio covering MMP hygiene, SKAN reading, geo holdouts, and creative-level return. Built for teams already spending, not for people collecting certificates.
What we actually teach
Payback before ROAS
A 2.1x D7 ROAS can hide a 190-day cash recovery. We start with working capital, not the platform tile.
Tests you can staff
Geo splits, PSA holdouts, and creative rotations that a four-person growth team can run without a research lab.
A shared glossary
Finance, UA, and product leave with the same definitions for LTV, blended CAC, and “incremental”.
From the journal
Recent notes
Bring a live campaign, not a blank notebook.
If you already buy users in GB or elsewhere and need the return story to survive a board pack, start with fees or write to the studio.