Attribution for App Growth
MMP hygiene, SKAN reading, geo holdouts, and a board-ready payback memo. The detailed syllabus lives on its own page.
Programmes
Four studios, one measurement problem
Each course assumes you already ship a mobile app and buy media. We do not teach “how to run ads from zero.” We teach how to decide whether those ads returned cash.
SKAN Reporting Studio
A compact series on converting coarse postbacks into decisions: conversion values, lock windows, and what you should never infer.
Media Mix for Subscription Apps
How trial length, intro offers, and paid social interact when LTV is a forecast, not a receipt. Includes a finance liaison session.
Creative ROI Diagnostics
Fatigue, iteration cost, and the habit of celebrating cheap CPI on ads that never retain. You leave with a kill/keep rubric.